Loading Zone Pilot Project

On December 2nd, the Calgary Parking Authority (CPA) is introducing a one-year Loading Zone Pilot Project to increase short-term parking availability, providing more efficient curb space management for businesses and residents alike. The Pilot Project will require loading zone users to register their licence plates in the ParkPlus system to start a free, 20-minute parking session.

The zones selected are areas of particularly low compliance of the posted maximum time limit, according to a survey conducted by The City of Calgary.

  • Zone 2650 - South side of 9th Ave SW between Centre Street S and 1st St SW (Calgary Tower)
  • Zone 1559 - South side of 4th Ave SW between 2nd St and 3rd St SW. (Metropolitan Conference Centre)
  • Zone 1118 - South side of Riverfront Ave SW between Centre Street S and 1st St SE. (Chinatown -Hong Kong Plaza)
  • Zone 2859 - North side of Kensington Cr NW between 11A St NW and 11 St NW (The Pointe)
  • Zone 2756 - South side of 3 Ave NW between 10 St NW and 9A St NW (Sidewalk Citizen/Sunnyside Market)

Our goal is to ensure these loading zones are being used as intended; requiring plate registration will encourage users to comply with the posted time restriction allowing more Calgarians to conveniently access these spaces.

The CPA has been working closely with businesses and BIA’s/BRZ’s in the development and debut of the program to ensure it’s a fit for each community, and we’ll continue to assess and engage with Calgarians as it progresses.

Frequently Asked Questions

  1. How long is the pilot project?

From December 2, 2019 to December 1, 2020, the Loading Zone Pilot Project will require users to register their licence plates in the ParkPlus system to start a free, 20-minute parking session. We will be collecting feedback and liaising with stakeholders after 6 and 12 months to review and assess the program.

  1. What loading zones are included in the pilot project?
  • Zone 2650 - South side of 9th Ave SW between Centre Street S and 1st St SW. (Calgary Tower)
  • Zone 1559 - South side of 4th Ave SW between 2nd St and 3rd St SW. (Metropolitan Conference Centre)
  • Zone 1118 - South side of Riverfront Ave SW between Centre Street S and 1st St SE. (Chinatown-Hong Kong Plaza)
  • Zone 2859 - North side of Kensington Cr NW between 11A St NW and 11 St NW (The Pointe)
  • Zone 2756 - South side of 3rd Ave NW between 10 St NW and 9A St NW (Sidewalk Citizen/Sunnyside Market)
  1. How were these locations chosen?

Based on a study conducted by The City of Calgary, these five lots were selected due to their especially low compliance (less than 50%) of the posted 20-minute maximum limit and their use of the space. Once these lots were identified, the CPA worked closely with local businesses and BIA’s/BRZ’s to create and implement this project to ensure it’s a fit for each community. Through the process, we’ve secured letters of support from Downtown Calgary, Chinatown BIA and Kensington BRZ and look forward to updating them as the project progresses. We’ve also been in touch with courier companies including Canada Post, UPS, FedEx and more to ensure this program meets the needs of their daily operations, allowing them more efficient deliveries and pick-ups.

  1. Why is this pilot project being implemented?

By requiring licence plate registration, this project will encourage loading zones users to comply with the posted 20-minute maximum, allowing more Calgarians to conveniently access these short-term spaces. This project will increase availability in these zones, provide more efficient curb space management for businesses and residents alike, ensure smooth deliveries/pick-ups for businesses, and safeguard access for persons with disabilities.

  1. How do loading zone users register their licence plates?

There are several options to quickly and easily start your loading zone session:

  • ParkPlus machines
  • Virtual Pay Machine (VPM): visit vpm.parkplus.ca and enter the pertinent information (zone number, licence plate, province of registration, length of parking session).
  • *Text to Park: text “start” and “end” with the ParkPlus zone number to 77587 (PPLUS) to start and end your parking session.
  • *Call to Park: call 403.537.PARK (7275) and follow the voice prompts to start a parking session. Call the same number back to end the session.
  • *MyParking app: download the free MyParking app for iPhone or Android to start and stop your parking session from within the app.

*Though loading zone sessions will remain free, the last three methods of registration are for ParkPlus account users and require a balance on the account before you can start a session.

  1. How will CPA enforce registration and the 20-minute maximum?

These five loading zones will be regularly patrolled for compliance using ParkPlus car mounted camera technology to confirm that vehicles parked in the loading zone 1) have an active session in the ParkPlus system, and 2) are in compliance with the time limit. If a vehicle is not registered in the system and/or if the 20-minute maximum is exceeded, a ticket may be issued in accordance with Bylaw 26M96. This violation incurs a $75 fine, which is reduced to $40 if paid within 10 days and $50 if paid within 30 days.

  1. Won’t this make this more difficult for people who use loading zones?

On the contrary! By registering your licence plate and adhering to the 20 minute maximum time limit, we can provide more Calgarians with consistent, convenient access to these short-term parking spaces. With several options available to quickly start a parking session, we’re confident drivers who value these parking spots will adopt this useful process.